Saturday, October 30, 2010

"Step Up to the Plate for Hunger" and "Tops Off for Breast Cancer" Up Next With LaFern Cusack on 710ESPN Radio

AIRING SUNDAY OCTOBER 31, 2010 on the Southern California Experience with LaFern Cusack Airs every Sunday (5a-6a pst) on 710 ESPN Radio and Online:

Genevieve Riutort,
Director of Development of the Westside Food Bank speaks with LaFern Cusack about their Westside Food Bank's 20th Annual 5K Hunger Walk: Step Up to the Plate for a Hunger Free Community, Sunday, November 7, 2010, 12:30pm.

Westside Food Bank’s mission is to distribute as much food as possible to local agencies with food assistance programs and to reduce food waste on the Westside of Los Angeles County. As the food bank warehouse for the Westside since 1981, we annually distribute nearly 4 million pounds of food to the food assistance programs of 65 Westside social service agencies. We do not distribute food directly to individuals, only to agencies.

Westside Food Bank accepts donations of non-perishable food and other items M-F 7am to 5pm. Contact Allison Griffith at 310-828-6016 x 12 for more information, to arrange a different drop off time or if you have a perishable food donation.

(Photo Right Id: Genevieve Riutort, Director of Development of the Westside Food Bank).

Turkey Drives: Westside Food Bank is in need for turkeys for the holiday season! Please consider holding a frozen turkey drive or simply donating a frozen turkey for a local family in need. Need a flyer? Contact Allison Griffith at 310-828-6016 x12 for more information on donating turkeys during this holiday season.  Diaper Drive: Diapers are urgently needed by our local community! These essential items are not covered under food stamps or other assistance. Partially opened diaper packs are welcome. We'll take all sizes, though sizes 4-5 are most often requested. Contact Allison Griffith at (310) 828-6016 x12 if you have any questions or to make arrangements for drop-off.  Too much fruit from your tree? Westside Food Bank also accepts donations of fruit! Simply collect the fruit from your tree and bring it to the Food Bank.

Food Drives: Hold a Food Drive at your home, business, school or faith organization. Please call our warehouse manager, Milton Gonzalez at 310-828-6016 x 11 if you would like to have collection barrels delivered and picked up. Please note, 1 week notice is required for barrel delivery and pickup. The following are the types of food we like to receive: (no glass please, except for baby food.) Please make sure that all food donated has not been opened if it is not individually wrapped, and that the inner packaging is still intact. Please, no expired food.

Westside Food Bank's 20th Annual 5K Hunger Walk is free to participants, and while we encourage you to raise funds to help feed hungry families, we don't have a fundraising minimum.  From this site, you can register for the Hunger Walk, start or join a team, set a goal, and begin raising money in support of our cause! You can also donate to our fundraisers or search for other participants and donate toward their goals.  We look forward to seeing you at the Walk!Registration now open:

AIRING SUNDAY OCTOBER 31, 2010 on the Southern California Experience with LaFern Cusack Airs every Sunday (5a-6a pst) on 710 ESPN Radio and Online:

Breast Cancer Awareness Month Women of Topco Sales Go Topless. Desiree, Justina, Elizabeth, Cheryl and Miranda speak with LaFern Cusack about their new campaign Breast Cancer Awareness Month Women of Topco Sales Go Topless.

Several female Topco Sales employees took off their tops in honor of Breast Cancer Awareness Month. The diverse group of Tops Off participants represent several different company departments and assembled together to make a bold statement about a disease that impacts people from all walks of life.

(Photo Left Credit: Annalee, Marketing and Public Relations Department ).

The women posed together for dynamic group shots and individual portraits which can be seen in the Topco Sales Breast Cancer Awareness Photo Gallery. Many of the women are also posting the photos on their social networking sites and using them as a catalyst to stimulate interest and dialogue about breast cancer awareness.

“The idea came from similar breast cancer awareness campaigns. Several of us women became inspired to join together and do something in the same vein for such an important cause,” explains Desiree Duffie, Director of Marketing and Public Relations for Topco Sales.

“When Desiree told me about what she and the other women wanted to do I gave them my full respect and support. It is a noble gesture and I hope people will be motivated by the Tops Off participants. Everyone should do what they can, whether it is a donation of time, money, or taking a few moments to help spread awareness about breast cancer—it is all beneficial to the cause,” says Scott Tucker, President and CEO of Topco Sales. Tucker is funding a small grant to the Los Angeles affiliate of the Susan G. Komen Breast Cancer Foundation on behalf of the participants.

Topco’s Tops Off participants who bared it for the photo shoot include: Alina, International Sales; Amy, Planning; Chinkee, Product Development; Cheryl, Private Label Sales; Desiree, Marketing and Public Relations; Liz, Domestic Sales; Justina, Product Development and Miranda, Product Development.

Liz comments, “I care about and support breast cancer awareness. I’m honored to have been surrounded by a wonderful group of women who came together for a great cause. I hope to inspire others to show their support as well.”

Chinkee says, “Taking my top off for this campaign was a huge step for me, but I did it for a great cause. I’m proud of what I did and I hope that everyone out there will help support this campaign like we Topco women did.”

For other participants, Tops Off is a way to encourage other women to be proactive in the fight against breast cancer. Cheryl states, “It was an opportunity to illustrate my belief that breast cancer is not taboo to discuss and that self examinations are important. It took some courage for me, since I’m not a model, but this is small in comparison to the bravery shown by people fighting breast cancer and searching for a cure.”

Some of the motivating factors were more personal. Justina says, “A dear friend was diagnosed earlier this year with breast cancer and she has been such an inspiration; her strength, her grace, and her beauty. I feel like this is an exceptionally small task I can do to help every amazing, beautiful woman prevent and beat this disease.”

Topco Sales encourages others within the industry to show support for Breast Cancer Awareness Month and invites visitors to learn more at

Did You Miss Last Weeks Show?  Check out the podcasts HERE!
AIR DATE: 10/24/10: Andee Nathanson speaks with LaFern Cusack about how astrology could be used to get a better direction in one's life. Astrologer Andee Nathanson is opening her private practice to the greater community for the first time in thirty years. "Know Thyself" is one of the most important tools in life's journey. There are many paths to self discovery. Many choices at many junctures in the road. Astrology is one of them. To those who know, it's a science& A learning tool and a language. A good reading opens the door for you to see the bigger picture. And then we need a strategy. I can't imagine flying a plane or going to sea without the tools of navigation, and it's the same with our lives. No matter how successful we might be, things come up. If we can identify what they are and how long they'll last and how to process, it makes the journey a whole lot easier. Compasz has been set up to allow you the opportunity to get a look at the road ahead and help you on your way. For more information send an e mail: or .

Did You Miss Last Weeks Show?  Check out the podcasts HERE!
AIR DATE: 10/24/10: Brian Sheridan and David Berek speak with LaFern Cusack about Paranormal activity at the Heritage Square Museum. For 40 years, people have claimed to hear, see and feel all manner of mysterious happenings at Heritage Square Museum. Whether it is the nature of the Victorian architecture, the historic furnishings and paintings on display or something all-together different, "ghost sightings" have occurred at the museum since its inception.

On October 24th, those "sightings" will be denied and or confirmed! In partnership with the International Community for Paranormal Investigation and Research (ICPIR), the results of the first paranormal investigation of the historic structures at Heritage Square will be released.

Led by David Berck, the local ICPIR researchers followed strict guidelines and rules during its investigation, attempting to rule out all things explainable that have a human or environmental influence. Using the scientific processes and deductive reasoning, the team used Digital and Film Cameras, Camcorders, EMF Detectors, Digital and Cassette Recorders, IR Thermometers and Motion Detectors to collect the data it will release on October 24th. Halloween Mourning Tours are on October 24th and 25th. From spiritualism to spirit photography, from death to daguerreotypes, this living history event gives participants an opportunity to experience the very different way Angelinos dealt with and experienced that loss of a loved one at the turn of the 20th Century.

For more information, call the museum offices from 9 a.m. to 4 p.m. at 323-225-2700. Celebrating 41 Years of Preservation and Interpretation of the History of Southern California, Heritage Square is a living history museum dedicated to telling the story of the development of Los Angeles during its first 100 years of statehood. Eight rescued historic structures at the museum tell this story like no place else.

For further information, visit our website at .

For more information on the International Community for Paranormal Investigation and Research (ICPIR), visit

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