Genevieve Riutort, Director of Development of the Westside Food Bank speaks with LaFern Cusack about their Westside Food Bank's 20th Annual 5K Hunger Walk: Step Up to the Plate for a Hunger Free Community, Sunday, November 7, 2010, 12:30pm.
Westside Food Bank’s mission is to distribute as much food as possible to local agencies with food assistance programs and to reduce food waste on the Westside of Los Angeles County. As the food bank warehouse for the Westside since 1981, we annually distribute nearly 4 million pounds of food to the food assistance programs of 65 Westside social service agencies. We do not distribute food directly to individuals, only to agencies.
AIRING SUNDAY OCTOBER 31, 2010 on the Southern California Experience with LaFern Cusack Airs every Sunday (5a-6a pst) on 710 ESPN Radio and Online: http://es.pn/9Usbxx
Breast Cancer Awareness Month Women of Topco Sales Go Topless. Desiree, Justina, Elizabeth, Cheryl and Miranda speak with LaFern Cusack about their new campaign Breast Cancer Awareness Month Women of Topco Sales Go Topless.
Several female Topco Sales employees took off their tops in honor of Breast Cancer Awareness Month. The diverse group of Tops Off participants represent several different company departments and assembled together to make a bold statement about a disease that impacts people from all walks of life.
(Photo Left Credit: Annalee, Marketing and Public Relations Department ).
The women posed together for dynamic group shots and individual portraits which can be seen in the Topco Sales Breast Cancer Awareness Photo Gallery. Many of the women are also posting the photos on their social networking sites and using them as a catalyst to stimulate interest and dialogue about breast cancer awareness.
“The idea came from similar breast cancer awareness campaigns. Several of us women became inspired to join together and do something in the same vein for such an important cause,” explains Desiree Duffie, Director of Marketing and Public Relations for Topco Sales.
“When Desiree told me about what she and the other women wanted to do I gave them my full respect and support. It is a noble gesture and I hope people will be motivated by the Tops Off participants. Everyone should do what they can, whether it is a donation of time, money, or taking a few moments to help spread awareness about breast cancer—it is all beneficial to the cause,” says Scott Tucker, President and CEO of Topco Sales. Tucker is funding a small grant to the Los Angeles affiliate of the Susan G. Komen Breast Cancer Foundation on behalf of the participants.
Topco’s Tops Off participants who bared it for the photo shoot include: Alina, International Sales; Amy, Planning; Chinkee, Product Development; Cheryl, Private Label Sales; Desiree, Marketing and Public Relations; Liz, Domestic Sales; Justina, Product Development and Miranda, Product Development.
Liz comments, “I care about and support breast cancer awareness. I’m honored to have been surrounded by a wonderful group of women who came together for a great cause. I hope to inspire others to show their support as well.”
Chinkee says, “Taking my top off for this campaign was a huge step for me, but I did it for a great cause. I’m proud of what I did and I hope that everyone out there will help support this campaign like we Topco women did.”
For other participants, Tops Off is a way to encourage other women to be proactive in the fight against breast cancer. Cheryl states, “It was an opportunity to illustrate my belief that breast cancer is not taboo to discuss and that self examinations are important. It took some courage for me, since I’m not a model, but this is small in comparison to the bravery shown by people fighting breast cancer and searching for a cure.”
Some of the motivating factors were more personal. Justina says, “A dear friend was diagnosed earlier this year with breast cancer and she has been such an inspiration; her strength, her grace, and her beauty. I feel like this is an exceptionally small task I can do to help every amazing, beautiful woman prevent and beat this disease.”
Topco Sales encourages others within the industry to show support for Breast Cancer Awareness Month and invites visitors to learn more at www.TopcoSales.us/BreastCancerAwareness