Work The System: Making More and Working Less

COMING UP NEXT:
LaFern Cusack speaks with Sam Carpenter on the
Southern California Experience
Time: Sunday 5:00 a.m. - 6:00 a.m.
E-mail Show

Work the System:
The Simple Mechanics of Making More and Working Less
Eight years ago, after 15 years of 80- to 100-hour workweeks, a late-night epiphany revolutionized the way Sam approached his work and life. Based upon a simple change in mindset, he methodically whittled his arduous workweeks down to 2 hours while increasing his income dramatically. Now, he’s making more in a month than he used to earn in a year, and his small business has since become number one in its industry. Work the System: The Simple Mechanics of Making More and Working Less paves a path from chaos to ultimate control.

For small business owners, corporate ladder-climbers, and nine-to-fivers, this is a boots-on-the-ground blueprint for breaking free. It’s a road map to success and prosperity.

www.centratel.com
www.workthesystem.com
www.kashmirfamily.org

Southern California Experience | Sundays from 5:00am to 6:00am
Listen to LaFern Cusack every Sunday morning from 5:00AM - 6:00AM on 710 ESPN or online to hear guest speakers discuss community topics including sports, fitness, health, local issues and events that are important to Southern California.
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Roy Spence Climbs The WSJ Best Seller List By Taking A Stand

Roy Spence
Chairman and CEO of GSD&M Idea City

Upon entering the new state-of-the-art 710 ESPN studios at L.A. Live, Roy Spence takes note of one of his fondest memories... the Texas vs. USC game at the Rose Bowl. He then flashed his "Dont Mess With Texas" smile.

It’s Not What You Sell, It’s What You Stand For is an inside look at the secret ingredient of high-performing organizations: Purpose.

Listen to LaFern Cusack on the Southern California Experience this Sunday, March 15, 2009 (5am-6am PST) as Roy Spence, chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company, shares his story of success and purpose.

"If your organization went out of business today, will it be missed?!"

Companies that have a purpose beyond making money are the companies with the best products, most loyal customers and employees and consistent success in a continually evolving marketplace. It’s Not What You Sell, It’s What You Stand For will guide leaders and marketers through their own journey of understanding how their company makes a difference and how to harness that purpose for greater success.

Through firsthand experience working with some of America’s most successful companies—Southwest Airlines, Wal-Mart, Whole Foods Market, John Deere and BMW—readers will learn how to discover their purpose and bring it to life in everything they do. With a purpose in place, employee engagement is higher, competition is less threatening, customers are more loyal and innovation flows. It’s the secret to developing a more fulfilling work life as well as a healthier bottom line.

About Roy Spence: Roy has been named Ad Man of the Year and Idea Man of the Century and has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE for his perspectives on advertising, marketing and finding and fulfilling an organization’s purpose. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities.

Join Roy Spence at the thinkLA Annual Conference: IDEAS THAT CHANGE OUR WORLD... AND THE PEOPLE CREATING THEM, Thursday 30-Apr-09 5:00 PM to Sunday 3-May-09 12:00 PM PDT.

Good Business Sense

3/9/09:
Southern California Experience Podcasts.
Sometimes you miss your favorite show. That's why we make the Southern California Experience podcasts available. Download them here.


GOOD BUSINESS SENSE
3/9/09: LaFern Cusack interviews Allen Edwards, Author Shear Force: Beauty industry icon and hair guru Allen Edwards is an internationally renowned image-maker and business leader. www.allenedwards.com. Use the links below to listen to recent shows. To save the .MP3 file to your computer, right-click and select "Save Target As..."
CLICK HERE TO LISTEN-SEG I





LaFern Cusack interviews Joseph Wohrle, Allen+Wohrle, LLP, The firm handles entertainment, intellectual property, real estate and business litigation matters, as well as providing business formation and transactional legal services. Joseph Wohrle is a 1989 graduate of Loyola Law School where he is an Adjunct Professor of Law. http://www.allenwohrle.com/index.php
Use the links below to listen to recent shows. To save the .MP3 file to your computer, right-click and select "Save Target As...
CLICK HERE TO LISTEN- SEG II
CLICK HERE TO LISTEN- SEG III




COMING UP NEXT WEEK:
3/15/09
Roy Spence:
It’s Not What You Sell, It’s What You Stand For is an inside look at the secret ingredient of high-performing organizations: Purpose.

Companies that have a purpose beyond making money are the companies with the best products, most loyal customers and employees and consistent success in a continually evolving marketplace. It’s Not What You Sell, It’s What You Stand For will guide leaders and marketers through their own journey of understanding how their company makes a difference and how to harness that purpose for greater success.
http://itsnotwhatyousell.com/index2.htm


The Southern California Experience, Sunday mornings from 5:00AM - 6:00AM
on 710AM ESPN Radio.

Good Business Sense: Allen Edwards SHEAR FORCE and Joseph Wohrle, Allen+Wohrle, LLP

COMING UP NEXT..
710AM ESPN Radio
The Southern California Experience
Sunday mornings from 5:00AM - 6:00AM

ALLEN EDWARDS
Celebrates 35th Anniversary With Memoir

It’s an exciting time for beauty icon ALLEN EDWARDS. Edwards and his wife and business partner Lisa are celebrating their 35th Anniversary in business this year. And SHEAR FORCE: An Image-maker’s Memoir written by Allen Edwards with Lorin Shields-Michel and published by Durban House Press is now available at bookstores across the country. The book is an inspiring personal story of Allen Edward’s triumph over adversity. And Edwards takes us behind-the-scenes into the glitzy Beverly Hills beauty industry during the ‘70s and ‘80s.

What is Allen Edwards secret for being an industry leader for over 3 decades in the competitive world of beauty? He customizes each hair style and color to work for each client and emphasizes constant change with his styling team. “When a client says that they love the way they look and feel, I know my team and I have done our job. This has always been my goal”, explains Edwards.

Allen and his team of personally trained stylists have coiffed some of the world’s most recognizable celebrities including Brooke Shields, Ted Dansen, Goldie Hawn, Dustin Hoffman, Kirsten Dunst and Donna Mills. Edwards is the original creator of the Farrah Fawcett layered cut which started a trend that still exists today. ALLEN EDWARDS Salon + Spa is located in Brentwood and Woodland Hills, California and coming soon a new product line: ALLEN EDWARDS GREEN. www.allenedwards.com

Joseph Wohrle, Partner
Allen+Wohrle, LLP

A southern California native, Joe has been practicing law for nearly two decades. Additionally, since 2005, Joe has been an Adjunct Professor of Law at his alma mater, Loyola Law School, where he teaches advanced civil procedure to second and third-year law students. Joe also serves as a temporary judge in the Los Angeles County Superior Court. Joe is a founding partner of Allen + Wohrle, LLP, where he litigates disputes for clients in the entertainment, advertising, real estate, and manufacturing industries.

In 2003, Joe was the lead trial counsel for a multinational manufacturer in a lawsuit against a U.S.-based distributor and a former shareholder. After a three-week trial, Joe obtained a $13.7 million jury verdict and judgment against both defendants. On February 23, 2004, this victory was featured in a Los Angeles Daily Journal article entitled “Kohap Wins $13.7 Million Award Against Grand Bell”.

In 1999, Joe represented an auto body shop that was sued for over $1 million by an insurance company which alleged that the owners were part of a conspiracy ring that had committed fraud.Ultimately, the insurance company, represented by a large law firm, accepted the body shop’s settlement offer for an amount that was less than 5% of the amount demanded. Allegations by the same insurer led the California Bureau of Automotive Repair to seek the permanent revocation of the body shop’s license. Joe again successfully represented the body shop, proved that no fraud had been committed, and prevented the revocation of the body shop’s license.These related cases were the subject of an October 17, 2001 cover story in the Los Angeles Daily Journal entitled “Big Deal”. In that same edition, the Los Angeles Daily Journal also profiled Joe in an article entitled “Gentlemanly Fighter”.

Joe also was trial counsel for the former owners of a shopping center sued by a national fast-food chain. Joe obtained a judgment in his clients’ favor after a three-day trial, and an award of nearly $100,000 in attorney’s fees.

Joe is a frequent commentator on the radio, where he discusses legal issues of general interest.

The firm represents entities and individuals in the entertainment, media, real estate, construction, on-line, and manufacturing industries. Allen+Wohrle, LLP is dedicated to obtaining superior results by employing the flexibility required to anticipate and adapt to today’s rapidly evolving business landscape.
http://www.allenwohrle.com/index.php

Michael Fidler and Terri Cadiente - LISTEN NOW!

Did you miss Michael Fidler and Terri Cadiente
this morning on 710ESPN? Check out their podcasts!


Michael Fidler is an Analyst and Consultant for Digital Entertainment & New Media. Fidler also specializes in Digital Content Development. Terri Cadiente award winning stuntwoman, professional athlete (holds a 15 year standing speed record for the Kawasaki Jet Ski Team).

• SEG I- Michael Fidler
• SEG II- Michael Fidler
• SEG III- Terri Cadiente

710 ESPN's Southern California Experience with
LaFern Cusack and Desiree Vanderwal
Sunday's 5:00 a.m. - 6:00 a.m.

Is Fidler Our Neo- Blogger While Cadiente Enters the Matrix Zone?

Micheal Filder
True Power of Social Media and
Networking to Advance Your Business.

LISTEN THIS SUNDAY, FEBRUARY 15, 2008
5AM-6AM on 710ESPN or LIVE online!
Michael Fidler is an Analyst and Consultant for Digital Entertainment & New Media. He also specializes in Digital Content Development.

True Power of Social Media and Networking to Advance Your Business.
Fidler takes us through the "Matrix" and becomes our very own Neo BUT BETTER!
http://friendfeed.com/mikeroblogger
http://twitter.com/michaelfidler

Terri Cadiente
Get's In The Zone On A Jet Ski
Terri Cadiente award winning stuntwoman, professional athlete (holds a 15 year standing speed record for the Kawasaki Jet Ski Team), life coach, active in community service (she is the president of one of the local Soroptimist clubs in Santa Clarita) and her first (of three) book, Live Courageously, is scheduled to ship to stores the last week of April. In addition, Terri is an inspirational speaker that is fun and full of action – as you might guess. http://www.terricadiente.com/

LISTEN TO LAST WEEKS SHOW!
Lori Gay, Los Angeles Housing Services Part 1
Peter Schick Foundation Part 2
Peter Schick Foundation Part 3

Coming Up February 22, 2009 @ 5AM-6AM on 710ESPN
Kem Saunders, Therapist, Pacific Clinics
Pacific Clinics exists as an organization to assure that individuals and families faced with the challenges of achieving sound mental health reach, reach the highest level of functioning and the optimal quality of life possible.Known for its innovative leadership in providing quality behavioral healthcare services, Pacific Clinics bases its approach on building on peoples' strengths. Through its dedicated, culturally diverse staff, consumers, family members, volunteers and benefactors, Pacific Clinics' early intervention, treatment, research, training, education and advocacy programs, in collaboration with many organizations, increase the health and well-being of the communities we serve. http://www.pacificclinics.org/

Elsa Ebro, Certified Public Accountant and CTEC Board Member
California Tax Education Council (CTEC), a nonprofit organization that is mandated by the State of California. Tax season is approaching and this year CTEC is making an extra push to warn consumers about illegal tax preparers. Each year thousands of Californians become victims of tax fraud because they hired the wrong tax preparer. Research shows Southern California has the most problems when it comes to illegal tax preparers. http://ctec.org/